Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
What Is The Role
We're looking for a strategic ABM leader to build and elevate Elastic's account-based marketing practice. This is a player-coach role - you're accountable for your team's collective results while architecting the center of excellence, governance, tooling, and enablement that scales ABM across the entire organization. You'll define what great ABM looks like at Elastic, develop the marketers who deliver it, and ensure the broader GTM org understands how to adopt ABM principles.
What You Will Be Doing
Center of Excellence & Governance
Define Elastic's ABM vision, playbooks, and maturity roadmap across 1:1, 1:few, and 1:many motions
Establish governance: account selection criteria, tier methodology, ICP scoring, and cross-functional working norms
Build and maintain the ABM knowledge hub - ensuring plays, findings, and procedures are detailed and accessible
Be responsible for the ABM tech stack - ensuring adoption, correct configuration, and significant return on investment
Leadership & Coaching
Lead, mentor, and develop a team of ABM managers — owning their growth, performance, and everyday execution quality
Serve as Elastic's internal ABM evangelist — educating field marketing, sales, SDRs, and customer success on ABM principles and how to adopt them
Represent ABM at the leadership level, supporting integrated planning and delivering executive readouts on performance and roadmap
Metrics & Accountability
Lead the ABM team's results: account engagement, pipeline influence/originated, buying group expansion, deal velocity, and revenue contribution.
Define the measurement framework and own how we communicate ABM impact to the business.
Work with marketing operations teams to build executive-ready dashboards and optimize based on performance data.
What You Bring
8+ years in B2B marketing in a fast-paced enterprise software environment
Consistent track record building ABM frameworks, playbooks, or centers of excellence that elevated practice across an organization
Strong people leadership skills — you encourage, develop, and hold accountable a distributed team
Deep expertise with ABM platforms (Demandbase, 6sense, Userled, etc.) and the broader martech stack
Excellent executive communication — you translate ABM strategy into business outcomes for CMOs, CROs, and sales leaders
Experience marketing sophisticated enterprise technology — cloud, security, AI/ML, observability, or search — to technical and business buyers
Bonus Points
ABM certification (e.g. ITSMA or equivalent)
Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.
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