Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

<div class="content-intro"><p>Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!</p></div><p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="5:1-5:266;60-325">Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to life — whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="7:1-7:287;327-613">Figma Weave is building the next chapter of AI-native craft and creativity. Our platform bridges AI capability and human creative judgment, giving professional creatives and enterprise teams the ability to build, direct, and scale creative workflows without losing precision or control.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="9:1-9:496;615-1110">We're hiring a Product Marketing Manager to lead Figma Weave's enterprise motion. On a small team where everyone's scope flexes, you'll also work across product marketing more broadly — defining how the product shows up for enterprise buyers, arming sales with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="11:1-11:233;1112-1344">This is a strategic and hands-on role. You'll think in pipeline and narrative at once — translating product capability into value that lands with enterprise buyers, while staying close enough to execution to write the deck yourself.</p> <h4 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="13:1-13:18;1346-1363">What you'll do:</h4> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3" data-sourcepos="15:1-21:139;1365-1924"> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="15:1-15:73;1365-1437">Build enterprise GTM strategy for feature, model, and product launches</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="16:1-16:114;1438-1551">Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="17:1-17:35;1552-1586">Lead the sales enablement motion</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="18:1-18:75;1587-1661">Own enterprise onboarding and adoption, from first use through expansion</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="19:1-19:79;1662-1740">Develop customer proof: case studies, success stories, and industry examples</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="20:1-20:45;1741-1785">Own enterprise-facing web pages and funnel</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="21:1-21:139;1786-1924">Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to enterprise</li> </ul> <h4 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="23:1-23:42;1926-1967">We'd love to hear from you if you have:</h4> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3" data-sourcepos="25:1-31:78;1969-2570"> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="25:1-25:143;1969-